en

Marketing

Description

The Marketing Seneca College Certificate Program builds on the topics covered in the Business Studies six-course certificate and includes six additional courses (12 courses total) to further emphasize the core knowledge and skills necessary for any industry or business, domestic or international, with a specialized focus on fundamental marketing skills. Introductory courses will provide students with an overview of the Canadian business environment, including generally accepted accounting principles, fundamentals of math for business and finance, marketing approaches and concepts used by and appropriate for profit and non-profit organizations, and new technologies and strategies to further develop proficiency in computer applications for business. In addition, specialized focus will be placed on teaching students in-depth skills required in the marketing profession. Emphasis is placed on fundamental marketing approaches and concepts appropriate for profit and non-profit organizations, including effective selling, consumer behaviour, e-marketing and market research.
 
This certificate prepares students with job-ready essential employability skills required to work in a wide range of entry-level positions within marketing teams in financial, sales and service industries, and it provides a pathway for students interested in building upon these skills through pursuing the Business Marketing Ontario College Diploma Program.
 
CURRICULUM
Marketing Certificate Requirements
Business Studies Certificate Courses
COM101 OR COM111
 COM101  Communicating Across Contexts
 COM111  Communicating Across Contexts (Enriched)
BAM101  Introduction to Business Administration
MRK106  Marketing I
ACC120  Accounting Basics I
SMS210  Microcomputer Applications for Business
MBF101  Mathematics of Business and Finance
 
Marketing Certificate Courses
MRK320  Marketing: Effective Selling
MRK200  Marketing II
 
2 MRK - Marketing Courses
ECN550  Economics: An Overview
EAC894  Business Writing
 Students studying online may complete ECN502 in lieu of ECN550

Marketing Courses
Any 2 of the following
MRK317  Integrated Marketing Communications I
MRK410  Essentials of E-Marketing
MRK412  Marketing Digitally
MRK455  Applied Marketing Research
MRK491  Consumer Behaviour
MRK517  Integrated Marketing Communications II
MRK526  Management of Marketing Channels
MRK645  Building and Maintaining Customer Relationships
MRK648  Integrated Professional Selling
MRK681  International Marketing

Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.

 
 
 

Overview

Seneca Polytechnic logo
  • Institution: Seneca Polytechnic
  • Program type: Certificat
  • Language: English
  • Program Code:
  • Delivery Method: Entièrement en ligne/à distance

Enrol Now