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Marketing II

Description

This course continues from MARKETING I (MRK106) and relates marketing theory and concepts to the creation of effective marketing strategies and strategic marketing management. This course furthers the study of marketing planning, buyer behaviour and physical distribution. Students will also learn to identify marketing problems and to improve business performance through the application of marketing principles and practices. Using financial metrics, students will evaluate the attractiveness of marketing opportunities and the impact of marketing decision-making in a computer simulated environment.

Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.

Overview

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  • Institution: Seneca Polytechnic
  • Level: College
  • Language: English
  • Course Code: MRK200
  • Delivery Method: Entièrement en ligne/à distance

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