Applied Marketing Research
Description
The emphasis of this subject is on marketing research as an integral part of management decision making. Students will gain an understanding of the required steps in designing a research study to yield relevant, timely, applicable, and accurate information. Students will also gain experience in applying research concepts and methods to current management problems. Data interpretation and recommendations based on evidence will also be a key focus. The subject will be user-oriented. Students will learn to determine the marketing information needs of management, to obtain the appropriate information, to objectively interpret the information, and to effectively communicate that information.
Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
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Overview
- Institution: Seneca Polytechnic
- Level: College
- Language: English
- Course Code: MRK455
- Delivery Method: Entièrement en ligne/à distance