Managing Growth

Every organization has its own perspective and that is very important. However, it is equally important to convert that perspective into a vision and to articulate and communicate that vision to all the stakeholders in an organization. This process of converting organizational perspective into a vision that can be effectively communicated involves understanding and analyzing the environment in which organizations operate in, developing a clear business strategy based on that analysis, and crafting a strong marketing plan in order to the execution of that strategy. This program aims at equipping the participants with understanding and application of data analysis tools, using the tools like environmental scan to understand the strategies adopted by organizations adopt and build a marketing plan that is in sync with the overall vision of the organization. All courses are delivered online asynchronously. Your professor shares learning resources and activities with you in a flexible way. You are not expected to attend a class or login to your materials at a specific day or time. You will, however, be responsible for meeting all course requirements, dates and deadlines as posted within the syllabus.