Marketing Strategy

In this course, students will be developing a strong understanding of the key components of marketing by building a framework for marketing strategies. This includes properly identifying, segmenting, and positioning product offerings for the market place. Additional topics include an examination of effective pricing and promotion strategies available to marketing managers. Case studies and simulations are important tools utilized in this course to identify, analyze, develop, and apply best practices for marketing managers to succeed in this era where the business landscape continues to change. Note: Check with the institution regarding start/ end dates, prices, and delivery method. These may vary according to the program, section, and/or semester.