Integrated Professional Selling
Description
This course looks at advanced strategies for selling environments based on selling "value" instead of "price". Price discounting happens when the customer no longer sees the unique value of a product. As a result, the customer will end up price shopping between a range of products they believe deliver a relatively similar end result. The primary objective of this course is to help the salesperson identify the value of their product or service; to recognize the critical elements of the customer "buying cycle"; and to develop a strategy to link the value of that buying cycle.
Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Related Programs
Overview
- Institution: Seneca Polytechnic
- Level: College
- Language: English
- Course Code: MRK648
- Delivery Method: Fully Online/Distance