Strategic Marketing Management

In this course, students will be able to develop analytical skills enabling them to apply marketing concepts to management decisions. This course allows students to take the role of marketing managers and to provide recommendations based on critical analysis. Students are expected to relate the course material gained in successive marketing courses to the cases and readings discussed in this course as well as participate in a computer simulation called MarketShare

Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.