New Venture Creation

Ideation, business modeling and validation; the business planning process, including: market evaluation and the marketing plan, physical, human resources and organizational planning, and the financial plan. Student projects in moving an actual business concept through the process from idea to plan, including: crafting a business idea; building a business model; implementing a validation plan; and, writing a business plan.

Course Component: Lecture

Prerequisite: 45 units of university-level course.