Digital Marketing Fundaments for Nonprofits
Description
Digital Marketing Strategies for Nonprofits is a specialized course designed to equip students with the essential skills and knowledge to leverage digital marketing tools and strategies effectively within Nonprofit Organizations (NPOs). This course explores the fundamentals of nonprofit digital marketing, website optimization, content marketing, social media marketing, analytics, and the tools necessary for achieving digital marketing success.
Course Objectives:
Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Course Objectives:
- To introduce Nonprofit Digital Marketing including its significance, unique challenges, and opportunities.
- To optimize Websites for Nonprofits for enhanced user experience, accessibility, and conversion rates.
- To develop strategies for Content Marketing tailored to nonprofit audiences, emphasizing storytelling and engagement.
- To implement effective Social Media Marketing strategies to build community, increase visibility, and drive engagement for nonprofit causes.
- To utilize Analytics and Measurement tools to evaluate digital marketing performance, track key metrics, and optimize strategies.
- To empower students with Mastery of Tools essential for nonprofit digital marketing success including platforms for email marketing, fundraising, and volunteer management.
Note: Check with the institution regarding start/end dates, prices, and delivery method. These may vary according to program, section, and/or semester.
Related Programs
Overview
- Institution: Trent University
- Level: University
- Language: English
- Course Code:
- Delivery Method: Entièrement en ligne/à distance